“It is has been my great pleasure to work with Nancy Sipera and her wonderful team at First Impressions Advertising, Inc. First Impressions’ creative expertise helped me launch a new Monitor Messaging Board that sits in the center of campus in our Bookstore. Their talent, skill and professionalism are the very reasons why this project has been a huge success. I consider First Impressions a valuable member of my creative team and look forward to working with them on future projects.”

“Before I began working with First Impressions, I was noticing a slide in enrollment due to the recession that our marketing couldn’t turn around. We worked together to develop a strategic plan, and over the last 3 years they’ve helped to execute it. We didn’t do everything all at once, but in phases that were manageable and fit our budget. As a small business owner, hiring First Impressions to take the lead on our marketing and lead generation has given me more time to do what I do best – developing new relationships and nurturing them into new sales. Essentially, they’ve helped me save money as well as my time. I’ve seen an increase in revenue and enrollment – 1200 new campers have enrolled in the last 3 years!”

“RE/MAX of New Jersey has worked with Nancy and First Impressions for the last 7 years. Whether it’s a print or mail job, or both, everything is of excellent quality. Nancy is incredibly easy to work with and has gone above and beyond on several occasions when I have found myself needing some last minute work or if I am in a bind – even on a Saturday! First Impressions is definitely a great partner for RE/MAX!”

“We are in a highly competitive industry and knew we needed to distinguish ourselves, but were unsure of the best route to take. First Impressions helped us create a strategic marketing plan. The process was smooth and their timeline on-point. We found the plan to be extremely detailed, well-written and easy to understand. It was broken down into pieces, which we liked, so that we can check off each item as it’s completed. We are excited that we now have a solid direction for our marketing. This plan is an investment that will pay off in dividends for our company.”

“I can honestly say that this entire program has been a success! I wouldn’t have been hired by one of Philly’s professional sports teams without it.”

“Incredible marketing guide! I absolutely love it. This will give me a great perspective with regard to setting our annual marketing budget.”

“From working with Nancy and her team, we were able to discover what type of client we work with the best, and zero in on our ideal prospects. As a result of this, we have seen our client base nearly triple in the last 6 months.”

“The Mental Health Association in Southwestern New Jersey is a 50 year old non-profit community service agency that wanted to “energize” its marketing materials and project the essence of the organization’s broad mission. First Impressions listened, analyzed and understood our vision and then utilized their creative talents. We are delighted with our “new look” and pleased that it succinctly conveys our programs and services.”

“I really like my new e-newsletter. I received lots of feedback on how great it looked, how they loved the recipe – and I even got an order out of it the very first day, with another one pending. Thanks for all your help in getting this project finalized!”

“Working with Nancy and her team has been a wonderful experience for us. She has an innate ability to pick up on our initial ideas, and articulate them into cohesive, artistic expressions. We have never been disappointed in the final product. In addition, the way she advises us on printing options have allowed us to always maintain in-line with our advertising budget.”

“First Impressions develops all of the sales collateral for our company. They were able to take the input of three business partners and develop a product that pleased all three of us. Not an easy task. President Nancy Sipera also is very accountable and will do whatever it takes to make the end result perfect.”

“Proficient. Professional. Perfect. The three words that sum up my experience with First Impressions Advertising. From the beginning we were up against a deadline, and they worked so PROFICIENTLY throughout the entire project that meeting the deadline was not an issue. They maintained complete PROFESSIONALism from the proposal stage to the final delivery of the product. And last but not least the final product was simply, PERFECT!!!”

“Hiring First Impressions is akin to making an added value investment in your organization. I recommend them without reservation.”

“I have nothing but praise for Nancy Sipera! She designed a first-rate, dynamic and effective cover that has produced a significant increase in the sales of the book.”

“First Impressions has been wonderful to work with. As a new business, we faced the challenge of creating a cohesive look and feel for a wide spectrum of marketing materials. First Impressions first listened to our ideas and then designed a variety of materials, from direct mail pieces to tradeshow items, that conveyed exactly what we are looking for. And, they did all this while remaining enthusiastic, professional and extremely helpful from start to finish. We highly recommend First Impressions, and we look forward to working with them in the future.”

“Nancy Sipera is very disciplined as well as pragmatic in running First Impressions; she brings these qualities — along with her creative talents — to her work in order to maximize value for her clients. She is a pleasure to work with.”

“First Impressions has been instrumental in developing a clear, concise advertising strategy for Senior Helpers. Nancy Sipera took her time to get to know the principals of the company, their philosophy and their goals before developing a plan. She researched all the options available and developed a comprehensive summary for our review. One of Nancy’s most beneficial services has and remains to be her negotiation of contracts. With her knowledgeable assistance she was able to help save the company $18,000 in advertising costs. Besides saving money she has saved us a lot of time. Being able to forward the influx of sales calls from various advertising vendors to Nancy’s office for her competent handling allows us to focus on the other important parts of the business. Our experience of her negotiation and planning services has been impressive. I would recommend her without hesitation to anyone interested in pursuing similar services.”

“First Impressions has reliably and cooperatively helped us with our annual golf outing over the last six years and we really appreciate their support.”

“First Impressions created a commercial for my company to be displayed at an award ceremony. They were able to capture my firm’s true essence. I love the clear message running throughout about our company’s values and integrity. It’s genuine and showcases my company’s core values and achievements.”

“Nancy Sipera has been such a tremendous help in getting a focus on our marketing and advertising plans. I highly recommend Nancy and her outstanding team on the work they did together with Paul and I to put together a Strategic Marketing Guide. We feel that it is our ‘go-to’ guide for future marketing planning. The guide has helped in several ways. It corrected the way make advertising decisions as well as having a clear vision on where need to go with a marketing plan to grow our clientele. Working with Nancy and her team was easy. The process from the initial phone conversation to the strategy meeting was was professional and helped us to feel comfortable with our future planning. We are so glad we met Nancy thru the BCRCC and would certainly share her information with colleagues looking for professional guidance.”

“First Impressions creates and distributes my e-newsletters, so that they go out on a regular schedule. They look polished and professional. I am pleased with how it is working out.”

“My husband and I needed to find a new name for our commercial remodeling business that appealed to seniors and homeowners. We couldn’t have chosen a new name without you!”

“At first I was skeptical about what I was actually getting from this strategic marketing guide – I figured it was going to be alot of ’stock’ information…I didn’t realize that it was 90% custom. You started with a blank sheet and created a custom plan just for my business.”

“This strategic guide was a valuable learning experience for our company. It really helped open our eyes to some things about our business that we’d like to change. It also explained how new technology can affect the rate of growth for our business.”

“The marketing guide was exactly what I needed.”

“You’ve opened my eyes. I’m seeing my business differently now.”

“Our company website was not meeting our expectations – we didn’t like the way it looked and it was not user-friendly – I couldn’t make any changes on my own and had to rely on the company for everything. As our company was growing, so was our marketing – it was clear we had outgrown our website. I was about to get locked in to another year’s contract when I decided it was time to make a switch. First Impressions created a new website for us that looks great – and they did it quickly – with a tight turnaround time of 2 months. I love the way it looks. Most of all, I love the freedom of knowing that I can make my own changes whenever I need to. This website has everything I want and I know it will be able to adapt as our marketing needs grow. It’s also leaps and bounds ahead of other comparable companies within our industry.”

“I’m so glad we met and were able to work together on my firm’s marketing. Before we met, I built a website for my new firm and jumped right into Pay-Per-Click – which quickly drained my marketing budget with little to show for it. Now I have a marketing plan for my business and know where I’m headed.”

“We began an e-newsletter as a way to stay in touch with our clients and prospects. After our second newsletter, we were awarded a $37,000 Project Fee, a direct result from the newsletter. The topic that was chosen for this newsletter issue was a perfect fit for this prospect, and in turn he felt we were the right company to work with. I liked the way First Impressions’ team worked with us to craft the right message and look. Their team did an outstanding job! We are creating a solid brand for ourselves and showcasing what makes us different. We are very pleased with the results.”

“I love how easy you’ve made doing this newsletter for me!”

“Thanks for the rush printing job. You are the best – you really made us look good!”

“I love that you’re handling our newsletters for us. You’re doing a great job of keeping the project moving and letting us know next steps. I’m pleased to see that prospective clients are beginning to respond.”

“I love the template you created for me. It’s easy for me to do my ‘RINK ink’ each month.”

“I’m very pleased with the results I’ve gotten from my direct mail campaign – I got the first listing within 2 days after the mailing went out, and I’ve gotten multiple listings from a previous campaign. The process to put it all together was easy, and it’s helping to keep my name top of mind in my key markets.”