Despite all their detractors, and no matter what the naysayers say, a well-crafted newsletter works. Studies indicate that businesses that use effectively branded email newsletter campaigns get $35 to $40 back for every $1 they invest. But, if you read these two sentences carefully, you might surmise there are a few caveats to achieving that […]
Nancy Sipera, guest columnist in the Philadelphia Business Journal What does your logo and name say about you to clients and prospects? For the former Revel Casino, newly renamed Ten, that’s the question that people are asking. Upon first hearing the new name, Ten, the image that came to mind was – honestly, nothing came […]
1. Word-of-Mouth Works Wonders If existing customers recommend your service to friends, colleagues and associates, you stand a great chance of getting new business. This is a great way of marketing, as it involves no cost to you and the new business you get is likely to be a warm and long-lasting relationship. Consider offering […]
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