Steve, president of an HVAC company needed a way to stay in touch with their customers through the change of seasons to encourage service calls. After comparing a few tactics, an e-newsletter seemed like the most cost-effective way to reach out to prospects and customers alike. He chose an online site for creating an e-newsletter – and the price was very affordable. His office manager, Tracy would follow the online tutorials to set it up – all that was left was writing the content.
After 3 months, they were both feeling frustrated. The ‘how to’ videos were not so easy to follow, and it was taking them both longer than expected to get it finished. Who had time to write articles or come up with topic ideas? They needed a time-saving solution – or abandon this project altogether.
There are some industries that are not a good fit for these packages, such as highly detailed products or services. Contact us for a custom quote.
1. Design. Many people who have never worked with a design program before are surprised to find out there’s a learning curve involved. If you don’t have extra time to spare, this can be frustrating to say the least
2. Writing. While writing is an everyday skill used by all of us, it’s this step that typically stops a project in its tracks. Thinking up a topic or writing an article can be hard work if you don’t do it all the time, or are distracted by other work responsibilities.
3. Project Management. Planning ahead to ensure the newsletter goes out on time is key to having a steady newsletter your customers can grow to expect. Ultimately, if one crucial item is not ready, it can cause unexpected delays.
It takes as few as 5 ‘touches’ up to as many as 20 for a marketing message to catch on, depending on your industry. An e-newsletter acts as a continuous ‘touch’ that helps you stay a top priority, shows off your expertise, and reminds prospects and clients of your services and accomplishments.
This simple addition to your marketing plan can help reach your marketing goals, grow your customer database, and increase your response rate.
While many business owners, leaders and managers understand how cost-effective a consistent company newsletter can be at staying in touch with their clients, many tell us there are 2 reasons they don’t have one:
Looking for an effective marketing boost? Leave the heavy-lifting to the pros. Our team includes writers, designers and project managers who are experienced in publishing and email marketing.
Here’s what this ‘hands-off’ project requires from you: a brief, 30-minute meeting to get started, completing a short questionnaire so we can get to know your company better, plus checking a few emails – we take it from there. You’re on your way to having a professional company newsletter.
Since marketing can be a fast-moving world, developing a trusted relationship with a marketing advisor who understands the uniqueness of your company, is accessible, and responsive to your needs may be more cost effective than you think. Our clients tell us they really like the packages and ala-carte menus that let them choose just the services they need.
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Design
A professional, customized template design that matches your current branding, plus layout and design updates for each issue.
Content
Having professionally written, engaging content is an essential part of a successful newsletter that readers look forward to. It includes crafting a stand-out subject line, which is crucial for improved open rates.
Execution
We start with a deadline – pinpoint the ‘send out’ date for your next issue, then set a schedule to make sure it happens. Your newsletter is scheduled for ideal dates of each month to net the highest open rates, based on research tailored to your industry. Sending it out a second time is a sure way to increase your readership by 7-10%. It’s only sent to those readers who didn’t open it the first time.
Tracking Results
A Results Report provides the names of your clients and prospect who opened your newsletter, what pages they visited, how many times they opened it, bounces and other data. Clients tell us they share this info with their leadership and sales teams.
Get What You Need
Don’t need an article written, just some light editing? Does your template need sprucing up? No problem – get just what you need. Choose from 3 newsletter packages – or from the a-la-carte menu.
Contact us and find out why our
clients say we’re so easy to work with.
First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.