Situation
Identifying prospects who are open to the concept of preventive IT care vs reactive; finding those businesses looking for a Mac IT firm.
Challenge
Identifying what makes this firm truly unique from its competitors – and knowing who to reach out to
Results
First we started with a strategic plan to map out the best tactics for their budget, and the ideal messages to entice prospects. The campaign utilized a website re-design, a customer survey, and online and direct mail campaign.
- Identified key ‘power partners’ that helped to increase their rates of referrals
- Developed a process for staying in front of prospects and clients – which helped them earn new business opportunities
