10 Tips for Getting Free Publicity

On today’s show we talked about publicity, and things you can do to get public relations attention for you and your company:

Write a press release. Make it professional, interesting, informative and entertaining. Don’t shamelessly promote your company or cause. Stick to the facts and stay objective.

Answer These Questions. Whether your goal is to get on radio, newsprint, tv or online, you have to attract the attention of the editor – ask yourself – from the point of view of the editor: Why should I care? Why should I care now?

Keep It Simple. Keep your release to no more than 400 words.

Go Online. Post your press release to online news websites. This will get your release picked up by Google and other search engines, which will boost your SEO.

Solve A Problem.

Offer A Solution.

Give Advice.

Be Aware of Trends. Stay up-to-date with the news and be aware of hot topics. If you can add information to a topic, write about it.

We the People. Editors are looking for stories about people and ideas, not necessarily the business – that’s just the background of the story.

Human Element. If you have a story that shows the “human side” of a business, then show it off.

To hear today’s interview in its entirety, go to: Marketing Chat with Nancy Sipera 9/11/12.

Source: Tom Peric, Galileo Communications