5 Questions to Ask When Your Marketing Isn’t Working
Your business is born from the best intentions, but without proper marketing execution, your momentum can stall when growth matters most. While marketing agencies handle 20 to 30 brands at the same time, your team and your business don’t have the time to glean this kind of insight before turning things around.
For that reason, it is more important than ever to reflect upon and improve your marketing practices when numbers are underwhelming. Ask the right questions about your process, execution, audience and market, and your team can turn those down times into an opportunity for long-term growth.
1. Is our execution consistent? According to the Aberdeen Group, only 32 percent of marketers said they feel that they are effectively executing enough content. That means that over two-thirds of all marketers are missing the mark on basic content execution. If your content marketing isn’t working, this is probably a good place to start.
Check your past two or more months of posts and note the day of the week and time of publication. Also, read these pieces and answer honestly: Is each one of consistent quality? If you’re publishing at an inconsistent rate, audiences may be turned off by that unreliability. If the quality is inconsistent, you may be losing audience members to subpar content.
2. Is our content relevant? Digital media is about carefully curating work that yields organic traffic as users return to it. At least, that’s half the story. The other half involves creating relevant, topical hits that foster link building/discussion and raise SEO rankings in the process.
As new technologies, trends and practices emerge, people want to learn about them right away. Keep an eye out for emerging issues in your industry and capitalize on them. Doing so can garner more hits in the near term by tapping an uptick in organic search. It can also establish your content as an authoritative reference on the subject and earn inbound links that boost search rankings for future discovery.
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Source: Entrepreneur.com
