6 Tips for Better e-Newsletter Engagement
Thinking about an email marketing campaign? Consider this: for every $1 your business spends on email marketing, the ROI is $42. If you think social media gives you more, think again, because email marketing’s conversion rate is 40% better than Facebook and Twitter.*
Establishing good email marketing practices is key to your campaign’s success. Here are some tips to consider:
- Catchy Headline
The subject line is the crucial key to a successful newsletter. Good ones get opened, dull and long ones don’t. Using words like You, Tips, or Secret create a compelling reason to keep reading. Avoid using “Free,” which can often get caught up in spam filters.
- Call to Action (CTA)
Every email should have a CTA. It’s important to tell readers what to do.
“Visit our website (with hyperlink).” “Sign up for our open house.” “Click HERE to download (with hyperlink).” CTA’s move readers further into your sales funnel.
- Don’t Be Salesy
People don’t like to be sold. Long-winded, salesy pitches about your product or service turn readers off. Instead, offer valuable information that your prospects/clients want to have. If you include pearls of wisdom every time, readers will appreciate your expertise. Eventually, you will gain their trust, which is key to earning their business.
You can still sell in your newsletter – but softly. It’s a tit-for-tat exchange – readers are more apt to accept sales information if you first provide them with something they need.
- Keep It Short + Sweet
Make your point in the first sentence and follow with three paragraphs. Anything over 400 words will have your readers “saving” your email for another time – which may never come.
- It’s All About Them
It may be your newsletter, but the content has to be all about the reader. Put yourself in their shoes. Why would they want to read what you have to say? What do they want to know more about? Walk in the shoes of your ideal customer.
- Easy On-the-Eyes Design
Cluttered and poorly formatted email templates are the fastest way to lose readers.
Here are a few design tips:
- The gold standard for email templates is 600px wide. Fortunately, most templates are preformatted to this width.
- Use templates that are responsive, meaning they will automatically adjust the screen to mobile, tablet or desktop viewing.
- Since newsletters take time to produce, be sure to choose a template that is easy to edit and showcases your brand and content clearly and professionally.
Need to boost your newsletter ROI, but don’t have the time or know-how? Contact Nancy Sipera at First Impressions Marketing today.
*Source: Campaign Monitor, Snov.io Labs
