6 Tried-and-True Marketing Tactics That Work

Much of the success in marketing comes from the actual execution of marketing tactics. But because there are so many to choose from – nearly 350 of them –  it is hard to know which ones work best for your company.

The main goal of marketing is to draw more customers and prospects to your product and service – and to support business development operations.

In all our years of working with clients to achieve their goals, below are six tried-and-true marketing tactics that help companies differentiate themselves in the marketplace and move more customers into a sales funnel.

1. Email Works

It may come as a surprise, but email marketing is still one of the most effective marketing tactics you can use to reach current and would-be customers.

While posts and tweets fly by news feeds, email marketing has a way of breaking through the chatter with a more personal approach to having a conversation with customers and prospects. Its space allows for more content than a social media post.

Emails are useful in promoting newsletters, blogs or other bits of information.

2. Be Consistent and Relevant

Having an email list is one thing. Making it an effective tool for your business takes strategy and consistency.

In order for an email campaign to be effective, they need to be sent regularly and include content that is valuable to the reader.

Good email marketing tactics include:

• Sending a welcome email to new customers – and also to those who have recently purchased your product or service
• Using email to announce valuable promotions, discounts, product tips and when suitable, important company news
• Acknowledging your most valuable customers with thank you’s and personal messages expressing your appreciation

3.  Buying Easy

Nothing is more frustrating to a would-be customer than having to work hard to buy your product or service.

Poorly designed and hard-to-navigate websites, obscured or lengthy contact us forms, or purchases that require downloads or app purchases all get in the way of an easy transaction.

Be mindful of the customer’s journey by cutting out burdensome steps.

4. Keep it Personal

This tactic can be dicey for businesses, as it means having to decide how much – or not enough.

Personalizing the customer experience works because when your company expresses a real emotion or experience, people get it. We all share experiences and emotions. So, when a business respectfully taps into that, you become more relatable and memorable.

5. Match Mobile for Mobile

For many, our primary device of communication these days are our phones. So, create content that is mobile friendly – and use mobile friendly platforms to interact with customers. Assume your they are in a car, on their way to a meeting, or only have a few minutes before they must get their kid to soccer practice.

Make sure your content isn’t too long-winded. Use photos or illustrations that makes it easier for them to see the value of what you’re communicating.

Be certain the ‘contact us’ or ‘buy’ buttons are easy to find and use.

6. Host Informative Webinars

Once you understand the challenges of your potential and current customers, you have the power to help them solve those problems.

Webinars are virtual educational opportunities that provide more value to your clients. Done right, hosting and recording webinars elevates your business as a subject-matter expert, the holy grail of branding.

Defining a webinar’s purpose, audience, and content is critical to the success of this type of project. Spend time understanding the who, what, where, when, how and why’s of your prospective webinar before you get underway.

Unsure which tactics could work best for your company, but don’t have the expertise or time to execute them? Contact First Impressions Marketing today to get started on a conversation.