Are You Guilty of Sputter Marketing?

Most small and mid-sized companies treat marketing like it’s a stop and go practice. They start marketing when they need customers – and stop it when they don’t.

Is your business guilty of sputter marketing? If ongoing marketing is what keeps a company’s pipeline filled, then marketing that stops and starts creates a ‘yo-yo effect.’ When the marketing is turned on, the pipelines are flowing. When it stops, your business starts to disappear. New leads and customers quickly start dropping off. Some businesses that use this approach are often forced to take on less-than-desirable projects to help with cash flow issues.

Recent studies show that 94% of B2B customers conducted some form of online research online before purchasing a product. If your business isn’t out there catching the leads, then your competitor is likely scooping up your market share.

If you don’t think your marketing is giving you the results you need, don’t stop doing it. Change what you are doing instead.  There are over 250 marketing tactics out there to choose from. Discover the ones that produce the best results for your business.

Consistent, steady and relevant marketing keeps your business top of mind. Why is this so important? Even McDonald’s and Coca-Cola know that their customers have choices. Keeping your brand strong helps you maintain relevance with new and existing customers, and it keeps you in charge of your company’s message.

Concerned that your stop-and-start history is leaving your sales pipeline on the sidelines? Let’s have a conversation about ways to create consistent marketing practices.