Re-Opening Marketing Tips for Professional Services

If your firm is a professional service, such as an accountant, lawyer, architect, insurance broker or one of the many types of trusted advisors, you may have already reworked your model to adapt to the social distancing rules of the pandemic. Accustomed to face-to-face meetings, many firms have switched to Zoom meetings and networking events, and are embracing cloud alternatives.

Now that you can re-open, some are struggling with socially-distant acceptable ways to entice customers – and prospects – back to your business.
Typical networking events, such as trade shows, breakfasts, lunches and happy hours have many people unsure about whether or not to attend.
Unsure of your next step? Here are 7 things you can do that are designed to work in remote interactions.

1. 1. e-newsletters are an effective method for reaching out to your clients. There is enough room to discuss multiple or complex topics. Many platforms, such as MailChimp and Constant Contact offer free trials for new customers. Both offer ways to track results – so you know who is reading your e-newsletters.
   2. LinkedIn is known as ‘the Facebook for professionals.’ It’s also the 4^th largest database in the world. If you’re looking to meet more professionals, you’ve come to the right platform. If you can’t meet new people in person, then meet them virtually. Brand yourself as an industry  expert and let people learn more about you and how you help.
   3. Your website is another effective place to share news, as that’s typically the first place a prospect goes to find out more about you or your firm. From new hours to new protocols – your website is the place to house this information. Many customers are expecting to see changes – let them find it quickly and easily, 24/7.
   4. If your business is more visual, consider telling your story in pictures via Pinterest. If your business is related to the home, try out Houzz.
   5. Does your business appeal to women ages 30-70 – especially moms and homeowners? Facebook could be worth a look. Facebook is where it’s at for moms, one of the largest group of purchasers and influencers, from back-to-school supplies and clothing to day camp and new cars. Getting started on Facebook is affordable – test out a boosted campaign for $10 a day for 10 days – and track your results.
   6. Videos + Webinars. If you can’t meet in person, a video is a good way to give someone a better ‘feel’ for who you are. And there is no reading required – a plus for those prospects that prefer visuals to verbiage. Webinars are another way to showcase your expertise while reeling in your prospects.
   7. Remember the tools already at your fingertips. Update your company voicemail messages. Call and text your customers.

Many business leaders and owners are concerned about having a re-opening strategy. What’s the best way to resolve a problem? For many, the best way to find the solution is to talk through it with expert advisors.

In an effort to help our fellow business leaders, First Impressions is offering an informative, 120-minute session to answer your most crucial strategic marketing questions.

To find out more about whether we may be a good fit for working tougher, please reach out – let’s have a conversation.