Look Who’s Watching Videos

People love watching videos. In fact, a recent study by Hubspot reported that 78 percent of people watch online videos every week. Fifty-five percent view online videos every single day. Video marketing is more valuable than ever for businesses to incorporate into their strategy.

With numbers like this, why aren’t more businesses creating a video strategy? To many, they think it’s too hard and expensive. They don’t know where to begin and think you need technical know-how.

But good news…all they need is a plan and quality execution.

Here are a few recommendations we make when discussing a video strategy with our clients.

Set Your Goals
The first step in determining your strategy, like in any marketing campaign, is to decide on your goals. What does success look like? It’s important to measure if it’s working – what are the number of calls, completed contact us forms you expect to receive? Or maybe you have a target revenue in mind.

Types of Videos
There are several types of effective videos business can deploy to get the attention of the right audience. They are:

• Explainer videos: These videos have the power to demonstrate the ease of use and convenience of your product or service
• Promotional videos: These videos are most effective when they share your business’s values, vision, or your company’s own story
• Advertising: These are videos that promote a specific sale or limited time offer. They serve as a call to action for those who may already be looking to make a purchase or engage a service.
• Testimonials: Also known as a third-party endorsement, a testimonial carries a strong message about your company

Identify Your Ideal Audience
In helping our clients define their market, first we identify our ideal customer – who is the best fit for your product or service. We look at age, gender, location, industry, psychographics, and other buying patterns. Once you develop a “persona,” this information can be used over and over again for your campaigns.

This takes research and data mining, but it pays off in generating video concepts that appeal to your ideal audience, which will ultimately make your campaign a success.

Secret to Success
The secret to having a successful campaign is in the planning.  Develop a plan and decide on topics for your videos that will appeal to your ideal audience. From concept, scripting, and scene setting, to music, actors and voiceovers – these are all details that get worked out in the planning phase.

With the appeal of video among would-be clients, video campaigns carry a return on investment that is very powerful and positive.
Looking for help in building cost-effective video marketing? Let’s talk.