Marketing You Can Do From Your Beach Chair

Yes, the weather is perfect right now. And let’s be honest—many of us would rather be at the beach than behind a desk. We get it! But carving out just a little time this summer to work on your marketing can lead to big payoffs for the fall.

Here are 8 things you can do from your beach chair to keep your marketing moving:

1.Stay Top of Mind.  When prospects are ready to buy, you want them thinking of you first. E-newsletters are a low-cost way to stay in front of your audience, share valuable information, and position your company as a trusted expert.

Tip: Include something useful in each issue—industry news, how-to tips, or trend insights. Keep it helpful, not salesy.

2.Start a Routine.  Don’t wait for a sales slump to start marketing. Establish a consistent schedule with the tools you already know work—like social media posts, email campaigns, or blogging. Put them on your calendar to make it stick.

3.Connect on LinkedIn.  LinkedIn is more than a digital resume—it’s a powerful relationship-building tool. Use this short checklist to strengthen your presence:

Connect with clients, colleagues, and prospects.
Re-engage with old contacts.
Go beyond “liking” — comment and start conversations.
Endorse others.
Reach out for a real-life chat: coffee, Zoom, or phone.

Bonus: Summer is a slower time for many professionals—making it easier to book time and build relationships that can pay off in Q4.

4.Spruce Up Your LinkedIn Profile.  When was the last time you updated your profile? Be sure to add recent awards, certifications, photos, or videos.

Tip: A current, professional headshot is a must.

5.Get Your List Together . Whether you’re planning a newsletter, a mailing, or a LinkedIn outreach campaign, you’ll need a solid contact list.

Tip: Don’t wait until you need it—start organizing those business cards, spreadsheets, and contacts now.

6.Grade Your Website.  Take a fresh look at your website. Ask yourself:

Is it mobile-friendly?
Can it run videos?
Can I edit it easily?
Can it collect emails or leads?

If the answer is “no” to any of these, it might be time for an update.

7.Check the Pulse.  Review the past 12 months of marketing activity. What’s actually delivering ROI? If a tactic hasn’t produced measurable results in 12–18 months, consider letting it go.

8.Play a Video.  Video content gets more engagement than ever. It doesn’t need to be professionally produced—just grab your phone and hit record. DIY videos are widely accepted and often more relatable.

Even just a few of these small actions can keep your marketing engine humming this summer. So go ahead—kick back, enjoy the view, and make the most of the slower season.

And don’t forget the sunscreen.