6 Ways to Promote Your Company Culture

Having a vibrant company culture has lots of benefits, like retaining good talent, enjoying a team that can exceed company goals, and simply being a nice place to go to every day.

The hidden gem to having great culture is its ability to help you market your business. Marketing your company culture helps you earn new clients and keep the valued ones you have. It is also an effective way to attract new talent and new opportunities.

Here are six ways to promote company culture:

1. Every employee should be a walking billboard for your company culture. When they talk about having a strong work/life balance, it demonstrates to the public that you put people’s needs at the center of what you do. Customers like that – and so do potential employees.
2. People buy from who they know, like and trust. Showcasing your team’s pride and dedication to their work and organization has a way of building trust in the eye of the public.
3. Show – don’t tell your company’s values. You can do this creatively by sharing stories of you employees’ personal growth and achievements. Share the wins of your clients and alliances on social media, your website and in the media.
4. The greatest expression of your culture is in the everyday interactions your employees have with clients, vendors, community representatives and most importantly, with each other. People treating each other well is viral and extremely helpful to the long-term health of your company.
5. Reward examples of upholding your company’s values. Team happy hours, Friendsgiving parties, and pop-up giveaways are all ways to show your employees you appreciate them. Employees who feel valued often give the greatest testimonials to their families and friends about your company.
6. Take pictures! Posting pictures on the company’s website and social media is a great way to showcase the work environment.

Looking for ways to show off your company’s great culture, contact First Impressions Marketing today for some smart ways to make a lasting impression.