7 Marketing Tips You Can Do From Your Beach Chair

August is here. Vacations are in full swing. Clients are away. Meetings are a little harder to schedule.

And honestly? That’s not always a bad thing.

The slower pace of August makes it a great time to tackle a few important marketing tasks.

The best part? You can do most of these from your beach chair. (Preferably with a cold drink nearby.)

Here’s 7 things you can do right now:

Google your company.
What comes up? Is the information accurate? Are your photos current? Take a quick look at what a potential customer sees.
Visit your own website.
Pretend you know nothing about your company. Is it immediately clear what you do, who you help, and why someone should choose you?
Read your recent reviews.
Your customers may be telling you exactly what they value most about working with you. Those comments can help shape future marketing messages.
Ask for a few new reviews.
While you’re there, think of three happy customers who haven’t left one. Send a quick email and ask.
Check out your competition.
What are they talking about? What are they doing well? More importantly, what makes you different?
Plan ahead.
September always seems to arrive at full speed. Look at the next 90 days and jot down upcoming events, promotions, company news, seasonal opportunities, or topics your customers care about.
Make a short marketing wish list.
What have you been meaning to tackle? A new video? Update company photos? A newsletter? A website refresh? Write it down and prioritize your top three.

None of these require a major marketing overhaul. Just a little time and attention.

Do a few now, and you’ll be in much better shape when everyone returns in September, ready to hit the ground running.

And don’t forget the sunscreen!