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Author Posts

Look Who’s Watching Videos

People love watching videos. In fact, a recent study by Hubspot reported that 78 percent of people watch online videos every week. Fifty-five percent view online videos every single day. Video marketing is more valuable than ever for businesses to incorporate into their strategy. With numbers like this, why aren’t more businesses creating a video […]

Pivot for Success

The sudden chaos of COVID has wreaked havoc on businesses – and life – as we know it. It has turned upside down every market, from retail and restaurants, to legal processes and entertainment. In a rapidly changing market place, the way that companies respond to this collapse will mean the life – or death […]

Re-Opening Marketing Tips for Professional Services

If your firm is a professional service, such as an accountant, lawyer, architect, insurance broker or one of the many types of trusted advisors, you may have already reworked your model to adapt to the social distancing rules of the pandemic. Accustomed to face-to-face meetings, many firms have switched to Zoom meetings and networking events, […]

Re-Opening Marketing Tips for Retail + Restaurants

If your business falls into the category of a high-traffic workplace, such as retail or restaurants, you have already reworked your model to adapt to the new rules of the pandemic. Many restaurants and stores quickly adapted to online ordering and curbside pickup. Now that you can re-open, some are struggling with ways to entice […]