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Author Posts

One Smart Way to Build Clients’ Trust

Give people a reason to read and they will open your email. Email marketing has gotten a bad rap because too many businesses have used them for selfish promotions that are of little value to the recipient. Giving them information and ideas they can trust and use goes a long way towards establishing and keeping […]

First Impressions Offering ‘Camperships’ for Kids to Attend Camp

First Impressions Offering ‘Camperships’ for Kids to Attend Camp First Impressions is proud to support Liberty Lake Foundation, who believes that every child can benefit from the camp experience, regardless of financial means. Their ‘Campership’ program extends access to camp to those children who would otherwise miss out due to financial limitations. First Impressions provides […]

Keep Clients by Saying Thanks Today

We’ve heard many a business owner say that they are nothing without their customers. Gratitude isn’t something you should keep to yourself – share it. And particularly at this time of year, make sure your clients feel it from you. If you don’t have a client gratitude plan ready to go, here are some of […]

Case Study: New Website

Industry: Day Camp Challenge: The company’s website was not converting new campers in the way that they wanted. The company’s website was cluttered, with too much content and no direction of where to go on the website. Visitors did not stay long and thus did not convert into new customers. Actions: After a thorough intake, […]