Most people think of logos when it comes to branding, but if you were to see the Target bullseye, or the Wawa goose, your mind goes well beyond their insignias. You begin to conjure up the experience you’ve come to expect. That is branding. It is the promise of a particular service and experience. Not […]

Give people a reason to read and they will open your email. Email marketing has gotten a bad rap because too many businesses have used them for selfish promotions that are of little value to the recipient. Giving them information and ideas they can trust and use goes a long way towards establishing and keeping […]

First Impressions Offering ‘Camperships’ for Kids to Attend Camp First Impressions is proud to support Liberty Lake Foundation, who believes that every child can benefit from the camp experience, regardless of financial means. Their ‘Campership’ program extends access to camp to those children who would otherwise miss out due to financial limitations. First Impressions provides […]

We’ve heard many a business owner say that they are nothing without their customers. Gratitude isn’t something you should keep to yourself – share it. And particularly at this time of year, make sure your clients feel it from you. If you don’t have a client gratitude plan ready to go, here are some of […]