It’s not always the big splashy decisions that boost sales; more often it’s the more subtle moves that can drive the sale. Here are some of the more interesting tactics that business are utilizing today to make it easier for their customers to buy from them. Chatbots You’ve probably seen these pop-up “customer service reps” […]

Marketing strategy is a little like gardening. It takes investigation, planning and tending to earn a hefty crop of customers. If you’ve ever gardened, you know that before putting a shovel in the ground, it’s important to know where, how, what and when to plant. Marketing is no different. Here are some ideas to consider […]

Most people think of logos when it comes to branding, but if you were to see the Target bullseye, or the Wawa goose, your mind goes well beyond their insignias. You begin to conjure up the experience you’ve come to expect. That is branding. It is the promise of a particular service and experience. Not […]

Give people a reason to read and they will open your email. Email marketing has gotten a bad rap because too many businesses have used them for selfish promotions that are of little value to the recipient. Giving them information and ideas they can trust and use goes a long way towards establishing and keeping […]