Marketing without a plan is like going to Target for toothpaste and leaving with a throw pillow, three candles, a seasonal mug you didn’t need, and somehow…no toothpaste. It felt productive. It was not. The same thing happens with marketing. Without a plan, everything sounds like a good idea. That shiny new platform? Sure. A […]
Marketing isn’t always easy, and sometimes even small missteps can slow your growth. Here’s 7 mistakes that might be holding your business back – and how to get back on track. Trying to Reach Everyone When messaging is too broad, it fails to connect with anyone in a meaningful way. Clear audience definition drives stronger […]
You’ve probably heard the phrase “do no harm” in the medical world, but we’ve adopted our own version of it here at our marketing firm — and it guides how we make decisions for our clients every day. For us, “do no harm” means we don’t suddenly stop, cancel, or turn off any marketing effort […]
About 15 years ago, I worked with a client who wanted to generate more leads. Simple enough, right? They had a website that – well – let’s just say it wasn’t doing them any favors. We gently suggested it needed an overhaul, but they insisted, “No, no, it’s fine. Just work around it.” So, our […]
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