This week I chatted with Cheryl Pliskin about how to improve your 30 second commercial. You know the scene – you’ve got plans to attend a dinner event, and you want to make a good impression. You’ve got the new suit – but have you taken a listen to your “elevator speech?” It’s as old […]
This week I chatted with SEO expert Lynn Pechinski about why your business needs Local SEO. Lots of questions about this topic: how do I get “on top?” in the searches, how do I get on the first page? Should I blog? Can I do this myself? Lots of good information for those who want […]
This week I talked with marketing expert Kimberly Rice, and we discussed the way that professionals market themselves. By professionals, I mean those who primarily offer a service, such as attorneys, accountants, financial planners, engineers, and consultants. What are the key qualities that prospective clients are looking for in a professional? Credibility, competency, chemistry, knowledge, […]
This week I talked with Scott Santos, owner of an auto repair business and in the industry for 20+ years. What does fixing cars have in common with a dentist? Trust. Your customers have to feel secure in their relationship with you, and they have to come in to your place of business to have […]
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