This week I talked with marketing expert Kimberly Rice, and we discussed the way that professionals market themselves. By professionals, I mean those who primarily offer a service, such as attorneys, accountants, financial planners, engineers, and consultants. What are the key qualities that prospective clients are looking for in a professional? Credibility, competency, chemistry, knowledge, […]
This week I talked with Scott Santos, owner of an auto repair business and in the industry for 20+ years. What does fixing cars have in common with a dentist? Trust. Your customers have to feel secure in their relationship with you, and they have to come in to your place of business to have […]
Today’s show was about Strategic Networking. We all know what networking is… you go to an event – a breakfast/lunch/dinner – you hand out your business cards to people you’ve just met, you give your 30-second commercial, make plans to follow up with the ones that seem like a good lead, and then it’s back […]
There’s so much talk about blogging, what you should do, must do and never do – who can a wanna-be-blogger believe? We tackled this topic this week on Marketing Chat. My first guest, Doc Robyn has a written blog and a video blog. Her main reason for blogging is to help bring in new business. […]
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