So much confusion out there about marketing – business owners are unknowingly sabotaging themselves with their marketing decisions. Many are taking an “all or nothing” approach – going online all the way – or ignoring it completely. It doesn’t have to be just one or the other, says my Marketing Chat radio guest Howard Yermish. […]
When it comes to prospecting and promoting, there’s alot of ways to get your message out. But how do you convey your key messages – what makes you truly unique – in a way that stops traffic? The science of telling a prospect what you do in a way that gets their attention – this […]
My interview on Marketing Chat this week was with Cheryl Pliskin, owner of Jest Notes & Baskets. We talked about Relationship Marketing, which is a growth strategy that involves focusing on the needs of current clients and referral partners – as opposed to transactional marketing, which tends to focus on getting new clients all the […]
Who knew there was so much to learn about signs? My interview with local sign expert, Chuck Eldridge, brought me up to speed on the world of signage. There are a number of reasons that businesses choose signage: improve branding, give directions, promotion, and beautification. Signs are up 24 hours a day – and if […]
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