Who knew there was so much to learn about signs? My interview with local sign expert, Chuck Eldridge, brought me up to speed on the world of signage. There are a number of reasons that businesses choose signage: improve branding, give directions, promotion, and beautification. Signs are up 24 hours a day – and if […]
This week on Marketing Chat, I talked with Bill Groble, an attorney who specializes in franchise law. We examined the world of franchises. For many, franchises give the impression that they are a ‘safe’ way to become your own boss. The perception is that they are “turn-key” so you will get training, as well as […]
Had a great interview with Amanda Puppo, CEO of MarketReach, whose teams do daily what most of us dread: hit the phones each day providing lead generation, appointment setting – getting business started with a phone call to people you don’t know. Yes, it’s OK to admit we don’t like making cold calls – it’s […]
When it comes to networking, a few thoughts come to mind: breakfast meetings, cocktail hours, handing out business cards, listening to strangers meander on about how their company can help you…for many, it’s enough to make them hideout by the bar, or sneak out early. Well my guest, Bob Madonna, explained some tips to turnaround […]
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