I had a great chat with two association experts this week, about why joining an association is good for your business. What is an association? It’s a group (can be national, regional or local) that focuses specifically on your industry and consists of people/businesses just like you. You can learn best practices, gain access to […]
Four powerful ways that you can grow your business: 1. Increase the value of each sale: focus on existing clients and expand the services you offer to them, instead of looking outwards to getting new clients. 2. Increase frequency of sales: Sell more items to repeat customers. 3. Increase the number of customers: Learn how […]
I spoke with Jaime Campbell, CPA about a topic that can bring joy and angst – money. We discussed how many of us receive money messages – usually in childhood from our parents – that create mindsets about money. These ‘money messages’ can affect how you make decisions at work and at home about how […]
I met with Gary Frisch, of Swordfish Communications to discuss public relations, and learn more about ways to get publicity for your business. Some tips to remember: 1. Due Diligence. Before you pitch an editor about your story idea, whether it’s a newspaper, magazine, radio or tv program, do your homework. Read the writer’s column, […]
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