I spoke with Jaime Campbell, CPA about a topic that can bring joy and angst – money. We discussed how many of us receive money messages – usually in childhood from our parents – that create mindsets about money. These ‘money messages’ can affect how you make decisions at work and at home about how […]
I met with Gary Frisch, of Swordfish Communications to discuss public relations, and learn more about ways to get publicity for your business. Some tips to remember: 1. Due Diligence. Before you pitch an editor about your story idea, whether it’s a newspaper, magazine, radio or tv program, do your homework. Read the writer’s column, […]
Last week I spoke with Troy Pappas, a professor at Temple University who teaches entrepreneurship. An entrepreneur himself, we talked about things we wished we had learned in school about running a business. Here’s a few: There are 3 major areas of your business that you must pay attention to: 1. Accounting: when starting out, […]
My interview this week explained Community Marketing, and how you can grow your business right in your own zip code. By being mindful and supporting of your own community, this can affect how customers buy – in favor of your business over another’s – even those much larger than yours. My guest Sandy Student of […]
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First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.