My interview this week explained Community Marketing, and how you can grow your business right in your own zip code. By being mindful and supporting of your own community, this can affect how customers buy – in favor of your business over another’s – even those much larger than yours. My guest Sandy Student of […]
Our show this week interviewed three law firms – each from 3 different areas of expertise (family, real estate and elder law) to find out how their firms market themselves to clients. While their areas of expertise are different, the key messages remained the same. Focus on being knowledgeable, experienced, professional, credible, and getting the […]
I interviewed Eric David of TEAM David, about negotiation. The good news: everyone can do this – negotiations are not just for lawyers. We learned a few do’s and don’t’s: Don’t Do This: 1. Have a Fixed Pie. Think outside the box. What you want, the other side may not value, which makes it a […]
I spoke with Linda Rink of Rink Consulting about Market Research. Here’s some tips on where to go for the best info: Why do I need market research? To create a business plan, apply for a loan or grant. It can also save money, cover your butt, make sure you know your product, service or […]
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First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.