Our show this week interviewed three law firms – each from 3 different areas of expertise (family, real estate and elder law) to find out how their firms market themselves to clients. While their areas of expertise are different, the key messages remained the same. Focus on being knowledgeable, experienced, professional, credible, and getting the […]
I interviewed Eric David of TEAM David, about negotiation. The good news: everyone can do this – negotiations are not just for lawyers. We learned a few do’s and don’t’s: Don’t Do This: 1. Have a Fixed Pie. Think outside the box. What you want, the other side may not value, which makes it a […]
I spoke with Linda Rink of Rink Consulting about Market Research. Here’s some tips on where to go for the best info: Why do I need market research? To create a business plan, apply for a loan or grant. It can also save money, cover your butt, make sure you know your product, service or […]
Had a great interview this week with Howard Yermish, of Kokua Technologies about knowing the basics of posting on social media. How it’s important to understand the culture of LinkedIn, facebook and Twitter. Here’s a few do’s and don’ts… Never Do This: 1. Fighting. Don’t start fights with others online. People will begin to avoid […]
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