On today’s show we talked about publicity, and things you can do to get public relations attention for you and your company: Write a press release. Make it professional, interesting, informative and entertaining. Don’t shamelessly promote your company or cause. Stick to the facts and stay objective. Answer These Questions. Whether your goal is to […]
In August, I interviewed Frank Keith, Executive Director at The Incubators at Burlington County College about 3 Things You Need to Turn An Idea Into A Business: 1. Know Your Target Audience. You must know who you’re selling to – in detail. Industry, geographic location, title, number of employees, gross annual earnings – the more […]
1. Word-of-Mouth Works Wonders If existing customers recommend your service to friends, colleagues and associates, you stand a great chance of getting new business. This is a great way of marketing, as it involves no cost to you and the new business you get is likely to be a warm and long-lasting relationship. Consider offering […]
First Impressions published an article, “Marketing for Wholesalers” in the HVACR trade publication, HVACR Distribution Business Magazine. To read more,
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