In August, I interviewed Frank Keith, Executive Director at The Incubators at Burlington County College about 3 Things You Need to Turn An Idea Into A Business: 1. Know Your Target Audience. You must know who you’re selling to – in detail. Industry, geographic location, title, number of employees, gross annual earnings – the more […]
1. Word-of-Mouth Works Wonders If existing customers recommend your service to friends, colleagues and associates, you stand a great chance of getting new business. This is a great way of marketing, as it involves no cost to you and the new business you get is likely to be a warm and long-lasting relationship. Consider offering […]
First Impressions published an article, “Marketing for Wholesalers” in the HVACR trade publication, HVACR Distribution Business Magazine. To read more,
Philadelphia Business Journal, September 22, 2006 When companies hire the Communicators Group for marketing projects, they’re hiring not just one expert, but many. The group is an informal, networked consortium of South Jersey business owners in the marketing field who join forces as needed to provide clients with a full complement of skills. The core […]
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