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Author Posts

How to politely decline a handshake

Should you want to make a case for banning handshakes during the coronavirus crisis, there’s plenty of damning evidence out there to help you do it. The gesture is a super-efficient way to spread germs, given that we also touch our faces unwittingly about one or two dozen times per hour, according to studies, most often […]

Inviting Change in 2020

“When prospects ask us what makes us different from our competitors, we don’t have a good answer. We need help to improve our messaging.” “We’re really good at servicing our clients – once we get them, we keep them. If we could just get more clients like the ones we have now, we’d be in really […]

Wacky Holidays

Looking for a reason to celebrate? Check out one of these wacky holidays. Tue, January 1 New Years Day Tue, January 1 National Hangover Day Tue, January 1 National Bloody Mary Day Wed, January 2 National Science Fiction Day Wed, January 2 National Personal Trainer Awareness Day Wed, January 2 National Buffet Day Wed, January […]

Are You Guilty of Sputter Marketing?

Most small and mid-sized companies treat marketing like it’s a stop and go practice. They start marketing when they need customers – and stop it when they don’t. Is your business guilty of sputter marketing? If ongoing marketing is what keeps a company’s pipeline filled, then marketing that stops and starts creates a ‘yo-yo effect.’ […]