We frequently meet with business owners and leaders who are unsure if their marketing campaign tactics are performing optimally. They have allocated a marketing budget and are expecting results. Should they give it more time or fire those tactics and try something new? How do they know if it’s working? Answering the question about the […]

While your competitors are down the shore eating too much Manco & Manco pizza, what do you think having a marketing plan ready to go for fall will do for your chances to grab market share? Developing a good marketing plan does take some time and research, but it beats eating a steady diet of […]

A lot of businesses can’t see the difference between marketing and design. After all, most people would rather concentrate on their core business, rather than deal with the complexities of marketing. So, it’s no wonder there’s a little confusion between the two terms. Think of marketing and design like this: say you want to go […]