Hands down – winning a contest is just plain fun. Maybe it’s the chemical boost from your brain, or maybe it’s the bragging rights that make you feel so good. But when it comes to marketing a contest, there is even more than one winner – both the recipient and the business. Using contests in […]

Ask a business owner or leader and many will tell you they wish marketing would cost less and achieve more. While most businesses know that marketing is an essential part of maintaining their business, the time and know-how it takes to execute successfully can be a top source of frustration for many. Add in the […]

In a recent webinar, a small business owner asked how he can compete with larger competitors. It was a David vs Goliath undertaking, but the answer followed the same track as the epic battle’s conclusion…find the weakness. It told a story of a business owner who was advised to go stealth and pose as a […]

Getting a square peg to fit into a round hole might work for NASA engineers, but not so much for marketers. If you’re still applying past techniques of planning and executing your marketing campaigns over 3, 6 or 12 months, then analyzing results and adapting, your efforts will fail in today’s online-driven environment as surely […]