In a recent webinar, a small business owner asked how he can compete with larger competitors. It was a David vs Goliath undertaking, but the answer followed the same track as the epic battle’s conclusion…find the weakness. It told a story of a business owner who was advised to go stealth and pose as a […]
Getting a square peg to fit into a round hole might work for NASA engineers, but not so much for marketers. If you’re still applying past techniques of planning and executing your marketing campaigns over 3, 6 or 12 months, then analyzing results and adapting, your efforts will fail in today’s online-driven environment as surely […]
ABC Company has 7 sales people, ranging from 20-something to 62 years old. Their preferred ways of connecting with prospects is as varied as they are – some use the phone, while others like email or social media to connect. While ABC provides an array of marketing collateral – from brochures, e-newsletters, or videos– they […]
2020’s food drive was an overwhelming success, thanks to so many of you. Donations and funds will benefit The Food Bank of South Jersey. Our original goal of $1000 was quickly surpassed. The final tally: $1505, which will provide 7500 meals to kids and adults in South Jersey. We also collected 45 bags of shelf-stable […]
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