Getting a square peg to fit into a round hole might work for NASA engineers, but not so much for marketers. If you’re still applying past techniques of planning and executing your marketing campaigns over 3, 6 or 12 months, then analyzing results and adapting, your efforts will fail in today’s online-driven environment as surely […]
ABC Company has 7 sales people, ranging from 20-something to 62 years old. Their preferred ways of connecting with prospects is as varied as they are – some use the phone, while others like email or social media to connect. While ABC provides an array of marketing collateral – from brochures, e-newsletters, or videos– they […]
2020’s food drive was an overwhelming success, thanks to so many of you. Donations and funds will benefit The Food Bank of South Jersey. Our original goal of $1000 was quickly surpassed. The final tally: $1505, which will provide 7500 meals to kids and adults in South Jersey. We also collected 45 bags of shelf-stable […]
As 2020 (thankfully) closes, it’s time to take a look at how COVID has affected our marketing abilities. The pandemic accelerated some marketing tactics into overdrive, while suppressing others. Here is a list of 4 marketing trends to watch in 2021. Digital Is Up The events of 2020 have created a greater demand for digital […]
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