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The Buzz Blog

How to politely decline a handshake

Should you want to make a case for banning handshakes during the coronavirus crisis, there’s plenty of damning evidence out there to help you do it. The gesture is a super-efficient way to spread germs, given that we also touch our faces unwittingly about one or two dozen times per hour, according to studies, most often […]

Beware of Online Marketer Websites

Sara, a partner in a law firm needed a new website and lead-generation. She chose an online firm that specialized in the legal industry. The pricing was steep – but they had worked with hundreds of law firms. She signed up for a 2 year agreement but after 6 months, they were getting nowhere fast. […]

What to Know About Canned Content

‘Canned’ content is a little like a builder’s grade of construction material. It’s nowhere near top-of-the-line, but used wisely, it can help homeowners achieve their goals without paying an arm and a leg for each item. Canned content is premade by a third party and is for sale to the public. Typically, it’s used for […]

Inviting Change in 2020

“When prospects ask us what makes us different from our competitors, we don’t have a good answer. We need help to improve our messaging.” “We’re really good at servicing our clients – once we get them, we keep them. If we could just get more clients like the ones we have now, we’d be in really […]