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The Buzz Blog

Got Gratitude?

We’ve all heard it before: “We’re nothing without our clients.” If you truly feel grateful for your customers, why not share that gratitude with them? As we approach the end of the year, it’s the perfect time to make sure your clients know just how much you appreciate their business and trust. If you haven’t […]

Are You Guilty of Sputter Marketing?

Most small and mid-sized companies treat marketing like it’s a stop and go practice. They start marketing when they need customers – and stop it when they don’t. Is your business guilty of sputter marketing? If ongoing marketing is what keeps a company’s pipeline filled, then marketing that stops and starts creates a ‘yo-yo effect.’ […]

Marketing ROI – What Are You Measuring?

We frequently meet with business owners and leaders who are unsure if their marketing campaign tactics are performing optimally. They have allocated a marketing budget and are expecting results. Should they give it more time or fire those tactics and try something new? How do they know if it’s working? Answering the question about the […]

Why Crash Diets Don’t Work in Marketing

While your competitors are down the shore eating too much Manco & Manco pizza, what do you think having a marketing plan ready to go for fall will do for your chances to grab market share? Developing a good marketing plan does take some time and research, but it beats eating a steady diet of […]