Your small business can’t survive without marketing, but it can be difficult to know how much to spend on it. You have other obligations you have to meet, and your bills are not voluntary. However, marketing is voluntary. You have to learn how to commit a percentage of revenues to marketing and treat marketing not […]

Here’s 5 marketing tips that you can do this summer – from your beach chair with your toes in the sand – that will ensure to bring more business your way this fall. Newsletter. If you don’t have one, create one. E-newsletters are a cost-effective way to stay ‘top of mind,’ and remind your clients […]

Whether you’re an accountant, a dentist, a therapist or an engineer, you’ll probably need to address an audience at some point. And attaining your career goals may depend on how you do. What does it take to be a great speaker? Why are some speakers captivating and others deadly? It turns out there are quantifiable […]

Here are some telltale signs that your marketing could use some help. 1. The “throw it up and see if it sticks” approach. You know how it goes: a sales rep from Magazine XYZ  or Radio Station WTFC calls you with a great offer. You’ve never advertised with them before, but you’re familiar with their […]