First Impressions Offering ‘Camperships’ for Kids to Attend Camp First Impressions is proud to support Liberty Lake Foundation, who believes that every child can benefit from the camp experience, regardless of financial means. Their ‘Campership’ program extends access to camp to those children who would otherwise miss out due to financial limitations. First Impressions provides […]

We’ve heard many a business owner say that they are nothing without their customers. Gratitude isn’t something you should keep to yourself – share it. And particularly at this time of year, make sure your clients feel it from you. If you don’t have a client gratitude plan ready to go, here are some of […]

Here’s an excerpt from a recent meeting with a prospective client: FIA: So what would you say makes you different from your competitors? P: Our customer service! FIA: And what does that mean exactly? P: Well, it means that we always answer our phones. And we show up when we say we will. If I […]

Here’s an excerpt from a recent conversation with a client during an intake session… FIA: What marketing have you done in the past? Client: We’ve done lots of ads, postcards, trade shows and e-blasts. FIA: What’s working? Client: I’m not sure. FIA: Did you see an increase in revenue or an uptick in new clients […]