If you’ve exhausted every other way of getting into a conversation with a potential customer, here’s one final technique that just might work. Earlier this month, I explained how to write follow-up emails that you send if your intial sales emails fails to get a reply or response. In this post, I’ll explain about the […]
#1: Beware of Interrupting Be careful about interrupting others, particularly your customers. They’ll be especially upset if, while they’re explaining a problem, you interrupt them and start offering a solution. If you feel you have to interrupt, at least cut to the chase and tell the other person what you think his or her main […]
When working with a new client, our first order of business is to conduct a marketing intake – that’s the foundation used for asking the right questions, digging deep to learn the business from varying angles to help them develop a marketing strategy that promotes growth. The first and most important question is “what makes […]
Your business is born from the best intentions, but without proper marketing execution, your momentum can stall when growth matters most. While marketing agencies handle 20 to 30 brands at the same time, your team and your business don’t have the time to glean this kind of insight before turning things around. For that reason, […]
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