You’ve probably heard the phrase “do no harm” in the medical world, but we’ve adopted our own version of it here at our marketing firm — and it guides how we make decisions for our clients every day. For us, “do no harm” means we don’t suddenly stop, cancel, or turn off any marketing effort […]
About 15 years ago, I worked with a client who wanted to generate more leads. Simple enough, right? They had a website that – well – let’s just say it wasn’t doing them any favors. We gently suggested it needed an overhaul, but they insisted, “No, no, it’s fine. Just work around it.” So, our […]
As 2025 comes to a close, it’s the perfect time to reflect on your marketing and plan for a successful 2026. Here’s a quick and easy checklist to help you get ready. Reflect on 2025 Marketing Performance What Worked? Look back at your best-performing campaigns and marketing tactics. Which tools brought in the most customers […]
As a business owner or professional, you’ve probably heard the term marketing funnel – but what does it really mean, and why is it important for growing your business? At its core, a marketing funnel is a model that illustrates the customer journey from awareness to conversion. Think of how a funnel: wide at the […]
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First Impressions Marketing works with business leaders who understand the impact that marketing can have on their bottom line – but are frustrated by a lack of results.
