I met with Gary Frisch, of Swordfish Communications to discuss public relations, and learn more about ways to get publicity for your business. Some tips to remember: 1. Due Diligence. Before you pitch an editor about your story idea, whether it’s a newspaper, magazine, radio or tv program, do your homework. Read the writer’s column, […]
Last week I spoke with Troy Pappas, a professor at Temple University who teaches entrepreneurship. An entrepreneur himself, we talked about things we wished we had learned in school about running a business. Here’s a few: There are 3 major areas of your business that you must pay attention to: 1. Accounting: when starting out, […]
My interview this week explained Community Marketing, and how you can grow your business right in your own zip code. By being mindful and supporting of your own community, this can affect how customers buy – in favor of your business over another’s – even those much larger than yours. My guest Sandy Student of […]
Our show this week interviewed three law firms – each from 3 different areas of expertise (family, real estate and elder law) to find out how their firms market themselves to clients. While their areas of expertise are different, the key messages remained the same. Focus on being knowledgeable, experienced, professional, credible, and getting the […]
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