Today I found out that the number of listeners to my radio segment, Marketing Chat with Nancy Sipera nearly quadrupled! We went from 1000 listeners per day to 4500 listeners! And what makes this info even juicier to a marketing geek like myself, is that these numbers are trackable. Our listeners login online, so each […]
On yesterday’s show, we discussed the pros and cons of Cloud Computing: PROS: An ideal solution for data backup. Your data is stored remotely, which means your data is stored safely, in case of a disaster (fire, flood, robbery). You can access office systems remotely – from home, on the road – the beach! It’s […]
On today’s show we talked about publicity, and things you can do to get public relations attention for you and your company: Write a press release. Make it professional, interesting, informative and entertaining. Don’t shamelessly promote your company or cause. Stick to the facts and stay objective. Answer These Questions. Whether your goal is to […]
In August, I interviewed Frank Keith, Executive Director at The Incubators at Burlington County College about 3 Things You Need to Turn An Idea Into A Business: 1. Know Your Target Audience. You must know who you’re selling to – in detail. Industry, geographic location, title, number of employees, gross annual earnings – the more […]
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