As competition is forever fierce, having an effective and consistent brand strategy goes a long way to winning new clients and keeping you top of mind among your customers and prospects. What is your brand? Your brand is your identity. It distinguishes you in the marketplace and is the backbone of everything you do in […]
We are helping Cherry Hill High School East by supporting “Project Graduation.” Otherwise known as ‘PG,’ Project Graduation is an all-night, drug and alcohol-free celebration held on graduation night from 10pm-6am for all graduating seniors of Cherry Hill East. Show your support for these hard-working Cherry Hill grads and families by taking part as […]
When they first came on the marketing scene over 10 years ago, QR (quick response) codes were all the rage. But the tactic lost its luster when it became easier to just “Google” something. The pandemic changed all that because it gave people a compelling reason to use them. Menu-less restaurants, contact tracing, charity fundraising, […]
One of the most cringeworthy questions asked of business leaders is, “What’s your marketing budget?” It can cause a stuttered response, because to many, marketing is a mystery. Throttling your marketing budget up and down can be confusing and frustrating. Having a sustainable marketing plan may be complicated, but make no mistake about it, how […]
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