While your competitors were down the shore this summer feasting on slices of Manco & Manco and Johnson’s caramel popcorn, what does that mean for September? For many, it means eating a steady diet of pasty protein bars and kale salads after the summer’s over. Marketing is not too different from end-of-summer-binges. Developing a good […]

If you’re looking for a marketing tactic that helps with brand awareness, lead generation, customer loyalty, sales and customer service – social media marketing is a must-have in your arsenal. Yet despite these benefits, companies often struggle with how to use social media effectively and consistently. According to a recent study, 60 percent of consumers […]

Looking to improve your website’s branding? As a website is a company’s primary marketing tool, ensuring brand clarity on every page is essential to converting visitors into clients. Here are 6 branding tips to follow when building or rebuilding your website: 1. Make It All About Them While it can be hard for a business […]

As competition is forever fierce, having an effective and consistent brand strategy goes a long way to winning new clients and keeping you top of mind among your customers and prospects. What is your brand? Your brand is your identity. It distinguishes you in the marketplace and is the backbone of everything you do in […]