One of the most cringeworthy questions asked of business leaders is, “What’s your marketing budget?” It can cause a stuttered response, because to many, marketing is a mystery. Throttling your marketing budget up and down can be confusing and frustrating. Having a sustainable marketing plan may be complicated, but make no mistake about it, how […]

Every time we think we’re turning the corner on the pandemic, another outbreak arises. Add a volatile economy plus new technologies have business owners taking a whack-a-mole approach to figure out what works. Knowing which trending new marketing opportunities to use can be confusing and time consuming. To help you stay ahead during these uncertain […]

CRMs vs Automated Systems – Which is Right for You? While marketing and sales are inextricably tied together, the two require their own set of tools. Here are some tips in helping you decide which ones can help you get to the finish line more efficiently. It is important to know the key differences between […]

Steve, president of an HVAC company needed a way to stay in touch with their customers through the change of seasons to encourage service calls. After comparing a few tactics, an e-newsletter seemed like the most cost-effective way to reach out to prospects and customers alike. He chose an online site for creating an e-newsletter […]