Contest Marketing Is a 2-Time Winner
Hands down – winning a contest is just plain fun. Maybe it’s the chemical boost from your brain, or maybe it’s the bragging rights that make you feel so good. But when it comes to marketing a contest, there is even more than one winner – both the recipient and the business.
Using contests in your marketing is a winning strategy because they get you positive attention other tactics don’t. In fact, contests and giveaway campaigns have a conversion rate of nearly 34 percent, which is higher than other marketing tactics.
Online contests have the ability to generate fans and followers from social media platforms like Facebook, Instagram and Twitter. By holding a contest, you are able to collect names and contact information so you can continue to cultivate these potential customers. Done properly, contests have the ability to attract interest in your company or brand. It also helps with a new product or service launch.
Deciding what type of contest to have depends upon your ideal client, your product or service and the kinds of results you want. Which type of contest is right for you depends on your goals. Here are a few ideas to consider.
Photo Contests:
A photo contest is a great way to get your audience engaged through imagery. Having users generate the content gets them more engaged, and you can grow your audience through those great submitted photos. Because these contests are usually easy for contestants to enter, you can expect to get a greater number of potential customers into your pipeline.
It also increases the shareability of your contests through social media.
Submit Your Vote Contests:
Who doesn’t love a ‘Best Of’ contest? Voting contests are a great way to gather lots of entries because they are relatively easy for voters to submit. And readers can’t resist finding out who the winner is.
Share Your Ideas Contests:
Get your customers’ ideas on naming a product, event, or location. Put your audiences’ creative juices to work for you and keep them engaged at the same time. It also spreads the word about your new project/product/service.
Partner in an Enter-to-Win contest:
If you have good brand alignment with another well-known business, consider partnering with them to hold an Enter-to-Win contest. This could be for something economical like a lunch or dinner for two at a popular restaurant, an overnight stay at a destination hotel, or other niceties that people would love to win.
By partnering with another company, you both get to cross promote the contest and grow your visibility with each other’s audience.
There are countless ways to engage your market with contests and giveaways. To find out which tactics would work for your company, contact us here at First Impressions Marketing to see how you can win at contest marketing.
