Creating an E-mail Marketing Campaign That Gets Results

This week I interviewed Dave Yunghans, Regional Development Director in the Philadelphia Metro area for Constant Contact.
I’m sure every one of you has received an e-blasts or e-newsletter – there’s probably at least one waiting for you in your ‘in box’ as we speak. We discussed how to get started, marketing tips for creating successful e-mail campaigns, and also some things you should never do in an email campaign.
Q: What are a few things that should go into your email campaign?
A: They should be brief – it should take less than 34 seconds to read, they should have links to your website or to other useful places, should use video and be relevant. By relevant, it means that they should pertain to those who are receiving it.
Q: How often should you send it out?
A: Every 5 weeks is ideal, but the norm is once a month.
Q: Constant Contact stresses the importance of sending out permission-based emails. But how do you get people to give their OK  – is there anyone out there that really wants more e-mail?
A: If you’re sending to people who are interested in your product or service, you will get people who want to hear what you have to say. Make sure that you have “Join our mailing list” on your website, offer a discount for signing up, deliver a whitepaper or other information in exchange for their signup. Hold an event…or the best way – just ask. You’ll be surprised how many people will say yes.
Q: What are 3 things you should never do with an email campaign?
A: Don’t sell, don’t go on too long, don’t send out too often.
Q: Can you give an example of how to make a campaign successful for an online only business?
A: Include the use video and photos to explain more about your product.
 
Source: Constant Contact
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