Don’t Drop the Ball On Your Follow Up

Marketing is a little like learning how to play a sport – you don’t get good at it without a lot of practice. But unlike becoming a good basketball player, there are shortcuts you can take with marketing by automating certain tactics. One of them is email marketing.

Many business leaders and owners know how easy it is to ‘drop the ball’ when it comes to following up with prospects.

By automating email marketing, it removes the forgetfulness that happens with the human element – and allows you to focus on the big picture – maturing connections into clients.

By using an automated approach, you can:

• Deliver personalized experiences
• Use lead generation forms
• Deliver content based on the recipient’s responses and behaviors
• Segment your mailing list based on those behaviors – and develop content specifically tailored to their interests

By putting a trackable system in place that you can measure and adjust, it can produce the following:

• Saves valuable employee resources for higher level tasks
• Cuts down on errors and missed opportunities
• Better targets the right prospects
• Increases conversion rates – which helps close more sales
• Better able to guide would-be customers through a sales pipeline process
• Keeping a consistent channel of communication open to current customers helps with retention

If you are looking to get more clarity and better results from your marketing dollars, but do not have the time or expertise to do so, contact First Impressions Marketing to set up an appointment. We provide effective marketing solutions that meet your goals.