Got Gratitude?

We’ve all heard it before: “We’re nothing without our clients.” If you truly feel grateful for your customers, why not share that gratitude with them? As we approach the end of the year, it’s the perfect time to make sure your clients know just how much you appreciate their business and trust.

If you haven’t yet created a client gratitude plan, don’t worry—we’ve got you covered with a few of our favorite ways to show your appreciation:

1. Make a Call.
   The phone may be a forgotten tool in today’s digital world, but that’s exactly what makes it stand out. A quick, unexpected call shows that you’re thinking about your clients personally—and that goes a long way.
2. Write a Handwritten Note.
   Your mom was right: a handwritten note never goes out of style. It takes a little extra time, but that’s the point—it shows your clients that they are worth your time and attention.
3. Launch a Loyalty Program.
   Treat your clients like VIPs with a special rewards program. Think along the lines of Amazon Prime—exclusive perks, discounts, or early access to new offerings. Make them feel appreciated all year round.
4. Refer Clients to Others.
   What better way to show appreciation than by introducing your clients to your network? A glowing LinkedIn recommendation or a positive online review can go a long way in making them feel valued.
5. Surprise Them.
   Everyone loves a good surprise. Whether it’s a free gift or an unexpected upgrade, a little something extra can brighten your client’s day. It’s an unexpected way to say, “I appreciate you.”
6. Send a Thoughtful Gift.
   Personalized gifts show you’ve put thought into their preferences and needs. You don’t have to wait until the holidays—why not celebrate special occasions, birthdays, or even quirky holidays like National Spaghetti Day (January 4) with a gift?
7. Gift a Good Book.
   If there’s a book you think your client would enjoy or find valuable, send it their way along with a note explaining why you thought of them. It’s a simple but meaningful gesture.
8. Spotlight Your Clients.
   Recognizing your clients’ achievements can really make their day. Did one of your clients win an award, launch a new product, or open a new office? Share the news in your newsletter or social media channels to highlight their success.
9. Give a Social Media High-Five.
   A little recognition on social media can go a long way. Give kudos to your most social-savvy clients by reposting their content or giving them a shout-out.
10. Spend Quality Time Together.
    Whether it’s grabbing coffee or lunch, spending time in person (or virtually) shows you care beyond the business transaction. Use this time to connect on a personal level—ask about their goals, their family, and what they’re excited about in the coming year.

Final Thoughts

There’s an old saying: “People may not remember what you said, but they remember how you made them feel.” Expressing gratitude not only feels good, but it also makes your clients feel valued and appreciated. And that’s the foundation of lasting business relationships. It’s a win-win for everyone.

Now, go ahead and put your gratitude into action—it’ll make a lasting impact that will extend well into the new year!