Got Gratitude?

We’ve heard many business owners proclaim that they are nothing without their clients. If you feel grateful for your customers, don’t keep it to yourself – share it. And particularly at this time of year, make sure your clients feel it from you.

If you don’t have a client gratitude plan ready to go, here are some of our own favorites:

1. Call. The phone is certainly underused these days, so hearing from you out of the blue will definitely stand out. It lets your client know you are thinking about them.

2. Write a note. Your mother was right. Sending a note may take a little more time, which is exactly what it conveys – that they are worth it.

3. Start a loyalty program. Treat your customers like VIPs. Think Amazon Prime, offering something special (like quick shipping) or special discount on their birthday.

4. Refer Customers: Show your customers some extra love by introducing them to your other connections. Provide a testimonial for them on LinkedIn or write an online review.

5. Surprise them. Nothing beats the element of surprise. A free gift, an unexpected upgrade – think of how happy this would make you. Now go pay it forward to one of your clients.

6. Send a gift. This is a great way to differentiate yourself by personalizing a gift to your client’s business and/or interests. And it doesn’t need to be just around the holiday season. You can do this any time of year, such as unusual holidays, birthdays, anniversaries  – or even unusual days, like National Spaghetti Day (January 4).

7. Gift a good read. Is there an interesting book that you think they would like? Send it, along with a note.

8. Spotlight customers. Want to make your client smile for a month? Did any of your clients win an award or expand into a new territory? Share that news in your own company newsletter or on your social media feeds.

9. High-Five. Reward social media savvy customers by giving them some online love in return.

10. Spend time together. Grab lunch, or just a coffee. Chat about their interests, their family, and their goals for the year ahead. You may find out that you have more in common than you knew.


There’s an old saying that people may not remember what you said, but they remember how you made them feel. Not only does giving thanks make you feel good – it tells the recipient how much you appreciate them. A win-win.