Here’s How to Get ROI on Your Marketing

As a result, many businesses continue to spend money trying the latest tactic – and keep missing the mark. They are not alone. Nearly 30 percent of marketers said their top challenge is to demonstrate ROI on their marketing efforts.

Whipping up yet another marketing campaign and hoping it goes well – is not a recipe for success. As we know, hope is not a strategy.
Instead, be sure to include these components in your plan: establish goals, develop a strategy, identify your budget, execute the plan, and carefully measure the results.

Here are two keys for developing a marketing strategy that is on target for achieving your goals.

Pay Less Attention to Trends and More on Your Target Audience

Learn from your audience. Learn from your industry. You can understand a lot about both by understanding how they receive information and who/what they trust. For example:

• Does your audience respond to how-to videos?
• What social media platforms are they on?
• Where do they go for news and information?

Understanding these points will help you build out a campaign that speaks to your ideal audience the way they want to be spoken to – focus on their needs and pair them with the strengths of your business.

Establishing the Right Budget

As we are returning to a more normal business climate post COVID, and the huge drive to reestablish a market presence is less intense, businesses may be tempted to go soft on marketing. This is a mistake, because like business operations, the marketing industry has changed.

Platforms are changing, customers’ buying habits are evolving and the way we deliver services has also changed.

Understanding what ROI means to your company will help you build a marketing budget that meets your goals.

ROI is not just for sales; it should also include lead-generation. Any activity that introduces new prospects to your company should be included, such as high-traffic marketing tactics and revenue-generating projects.

Building marketing plans is one of the core services First Impressions Marketing offers. If you need more clarity and help in building a marketing plan that works, contact us today to get started.