Marketing for Lawyers

Our show this week interviewed three law firms – each from 3 different areas of expertise (family, real estate and elder law) to find out how their firms market themselves to clients. While their areas of expertise are different, the key messages remained the same. Focus on being knowledgeable, experienced, professional, credible, and getting the job done. Your brochures, ads, tweets, and website should all focus on reinforcing these key traits.
Ways to bring in new clients: old school word-of-mouth, referrals from fellow lawyers, advertising and networking among Bar Association events and publications, as well as local publications for branding. Many positive suggestions that are bringing in new business leads are: Twitter, LinkedIn, and blogging.
Things You Should Do:
1. Donate some time to your local Bar Association. You’ll get it back in spades.
2. Make a marketing plan in advance that fits your goals and budget
3. Track your marketing – it’s the only way to know what’s working/not working
Things You Should Not Do:
1. Work beyond your scope – if you’re not good at creating a newsletter, hand it over to a professional. It will save you time, money and lots of headaches.
2. Deviate from your marketing plan. If you find something else you want to try, add it to next year’s plan
To listen to this show in its entirety, go to: Marketing Chat with Nancy Sipera, 11/13/12
Source:
Adinolfi & Lieberman
Price & Price ElderLaw
JM Law Group