Marketing Ideas…Starring Summertime!
Can’t take your mind off the heat? Work it to your advantage…here’s a few ways to promote your business using summer as the star of the show!
- Have a photo contest. Give your customers an excuse to take a summery selfie. Start a summer vacation contest and ask your clients to send in photos of them while on vacation. Then choose the winners and give out some fun summer prizes – be sure to tie the prizes into your business.
- In Retail? Give out summertime gift cards. It’s an effective way to increase traffic in the summer months.
- Be the Heat Hero. Head outside for an hour with something cool to hand out to potential customers – popsicles, misters, cool drinks – and link it into your business. Those enduring the heat will appreciate the gesture – and remember your name!
- Tie in the Temperature. Give your customers a reason to be happy it’s hot. Run a promotion that ties the temperature into your promotion, such as reducing your prices by a certain dollar or percentage amount if the temperature rises above 95 degrees. Find a promotion that fits your business.
- Embrace the Fun of Summer. Rename your products cool summery names. Instead of the typical “Gold,” “Bronze,” and “Silver” packages, why not change them for the summer to “Vanilla Swirl,” “Banana Whip,” and “Double Fudge Brownie Supreme.”
- Show Your Appreciation. Host a summer barbecue for customers and employees.
