Marketing Tips for Professional Services

If your firm is a professional service, such as an accountant, lawyer, architect, or other type of professional consultant, you may be accustomed to meeting with your clients and prospective clients in face-to-face settings.
For now, the pandemic’s ‘new rules’ has some firms worried about their inability to prospect for leads via typical networking events, such as trade shows, breakfasts, lunches and happy hours.
Unsure of your next step? Here are 7 things you can do that are designed to work in remote interactions.

1. e-newsletters are an effective method for reaching out to your client or prospect list. There is enough room to discuss multiple or complex topics. MailChimp offers a free introductory account and Constant Contact is offering new clients 30% off the first 3 months (before 6/30/20).
2. Your website is another effective place to share news, as that’s typically the first place a prospect goes to find out more about you or your firm. Let them know what you’re doing differently right now, and how you help.
3. LinkedIn is known as ‘the Facebook for professionals.’ It’s also the 4^th largest database in the world. If you’re looking to meet more professionals, you’ve come to the right platform. Posting on LinkedIn 2-3 times each day is an acceptable practice here and helps you stay top of mind. You can share a video, a blog post or an article – these are all effective ways to position yourself as an industry expert and let people learn more about you.
4. If your business is more visual, such as an interior designer, consider using the social media platform Pinterest to show things off. Pinterest tells the story in pictures. If your business is related to the home, consider Houzz.
5. Does your business help the general public? Then consider Facebook. If your ideal customer is women aged 30-70, there are more women on Facebook right now than ever.

Build a Facebook page, start making connections and telling your story. Facebook boosts offer an affordable way to advertise; try out a campaign for $10 a day for 10 days and track your results.

6. Video. Introduce yourself digitally – with a video. Videos are very effective at giving someone a better ‘feel’ for who you are. And there is no reading required – a plus for those prospects that prefer visuals to verbiage. Webinars are another way to showcase your expertise.
7. Don’t forget about the tools already at your fingertips. Change your company voicemail message with an updated one. Call and text your customers.

Some recent examples of firms leveraging the new norm include:

• Accountants offering webinars about PPP loans and grants
• Insurance brokers staying in touch with their customers about COVID-19 updates with an e-newsletter
• Remote networking events via Zoom

What you do today to adapt to these changing times will make a difference when you re-open. You can do it. Make the change and build a better company.
In an effort to help our fellow business leaders, First Impressions is offering an informative, 30-minute call – no fee, no obligation – to answer your most burning marketing question.
We’ve set aside blocks of time to listen and help. At the end of the call, one thing will be certain: You will have actionable guidance that will benefit your business. Reach out to Nancy Sipera to have a conversation.