Planting the Seeds for Customer Growth
Marketing strategy is a little like gardening. It takes investigation, planning and tending to earn a hefty crop of customers.
If you’ve ever gardened, you know that before putting a shovel in the ground, it’s important to know where, how, what and when to plant. Marketing is no different.
Here are some ideas to consider before spending a lot of money on marketing tactics that may not produce results.
Know your target customer. Like mixing the right seeds in the ideal soil, understanding who your customer is and cultivating a message that speaks specifically to them is a recipe for producing a plentitude of customers. Remember, everyone doesn’t need your product/service. But some do – talk just to them for the best results.
During our initial conversations with clients, we work to develop their ideal customer profile. This helps us focus on the people who are actually interested in what they have to offer. By doing so, we will plant seeds only in a way that makes sense.
Research your competitors. There is always a better way to build a better garden. The same goes for building your customer base. By researching what your competitors are doing, you can fine-tune your strategy to showcase what makes you stand out from the others.
Choose your channels. You can plant pineapple trees in New Jersey, but that doesn’t mean they’ll grow. Understanding where to place your marketing messages is critical to gaining a return on your investment. Just because another business is killing it on Instagram doesn’t mean it’s right for you. Choose your channels based on where your target customers actually are – not where you think they should be.
Developing a marketing strategy can really get people into the weeds. If you want to make the most of your marketing dollars but cannot dedicate the time to build a solid strategy, consider farming out some of the intricate work to First Impressions Marketing. We’ll help you develop the right strategy and tactics so you can enjoy a bountiful harvest of happy clients.
