Slight Changes Can Bring Big Sales

It’s not always the big splashy decisions that boost sales; more often it’s the more subtle moves that can drive the sale. Here are some of the more interesting tactics that business are utilizing today to make it easier for their customers to buy from them.

Chatbots
You’ve probably seen these pop-up “customer service reps” that appear on websites, asking how they can help. These are examples of chatbots, computer programs or artificial intelligence (AI) that simulate conversations.

Chatbots help customers connect with businesses in a faster, more targeted way. By using chatbots, shoppers can get their questions answered – day or night. This immediate-response tool helps to speed up the buying process. And businesses can continue their outreach because these chatbots capture valuable information like email addresses and cell phone numbers.

These live chats can increase sales conversions by 20 percent.

Personalized Recommendations
If you’re an Amazon shopper, after a while, you will notice it begins to recommend different items based on your buying history. Now, with better access to AI, smaller companies are starting to take advantage of this opportunity as well.

Again, by creating opportunities that make it easier for customers to buy, businesses can cut down on the time and money it takes to acquire new customers. As we know, repeat customers are great for business.

Facebook and Instagram ads
With their advanced targeting capabilities, Facebook and Instagram have become the go-to social media platforms for many types of marketing campaigns.
Facebook owns Instagram. The tech giant has made it easier for businesses to target just the right audience based on its needs and goals.

The marketing world has been onto this for a few years and the statistics show it. Ad volume on these platforms has risen steadily, growing nearly eight times in just four years.

If you are not running any paid ads on social media, Facebook and Instagram are worth considering.

Pay by Mobile
Apple Pay. Google Pay. Samsung Pay. PayPal Mobile. These are just a few of the mobile pay functions growing in popularity today. If you’re a Baby Boomer or GenX’r maybe you’re not using them, but Millennials are.

The benefits to these systems is that it cuts the time in which people can pay for anything – from your services, to lunch at Wawa. Besides, there is nothing better than making it easier for people to pay you.

The number of contactless mobile pay users is expected to grow from 440 million last year to 760 million by next year. As more people rely on this payment method, the more important it will be for businesses to include this as a paying option.

Concerned your marketing strategies are not streamlined enough for easy buying? Contact us today to start a conversation about improving your ROI.