Striking Statistics – Who’s Using What Online?
Here’s a gathering of statistics about what people are doing online:
- 52% of online adults now use two or more social media sites.
- The number of worldwide social media users is expected to reach 2.5 billion by 2018.
- 100 million Internet users watch online video each day.
- 70% of the U.S. population has at least one social networking profile.
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media.
- 57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media.
- Mothers with children under the age of five are the most active on social media.
- 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do.
- The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
- 33% of millennials identify social media as one of their preferred channels for communicating with businesses. Less then 5% of those 55 and older agree.
Source: Video Brewery , Business2Business