The Power of Mom Marketing: Tap Into the World’s Most Powerful Consumer Base

It’s a fact…women in the United States control or influence 85 percent of all consumer spending. They plan the family vacations, decide what’s important in running a home, and influence nearly every family purchase – from clothes, food, and furniture, to health care, cars and appliances.

With that type of financial power, it should be no surprise that Mom marketing works, especially when it’s done by those who are themselves moms.

Here at First Impressions, the goal of every marketing strategy is to identify a businesses’s ideal target market and create campaigns that speak to their needs and wants. The power of working with a woman-owned agency is that we can see the market from a unique perspective.

An example: during a recent engagement with organizers of the NJ Renaissance Faire, our team worked to expand this client’s market beyond ‘Rennies,’ the passionate, costumed re-enactors who frequent such events.

It took some research and expanded imagination to bring to the organizers attention that if they marketed towards families with children and couples looking for a fun day out, they would find a whole new customer base.

The campaigns worked. Ticket sales doubled, and the crowds keep growing. First Impressions developed a new social media strategy that included a better-defined target market, new lead-gathering tools, and redefined messaging. We promoted the family-friendly aspects of the Ren Faire, the results of which drew new and returning visitors (read full case study).

Our firm has worked with day camps, private schools, women-focused events, concerts and more. By being in tune with the most powerful buying audience in the country – women – we help companies connect more widely to a powerful market.

Want a fresh look at your market? Contact us today. Let’s have a conversation.

Source: