Their Carts Are Full – So Why Won’t They Buy?
Here’s a helpful checklist of where things go wrong with online shoppers, how to fix them, and how to get back the ones who didn’t buy from you.
Online shoppers will abandon $1.79 trillion worth of goods.
67% of online shoppers will abandon items in their shopping cart. That number increases by 30 percent if they are on a mobile device.
According to Inc. Magazine, here’s where things go wrong:
1. The checkout button is not easy to find
Fit it: Make the Checkout button larger and add color. This reduces shopping cart abandonment by 33 percent.
2. Shoppers are unsure if your site will safely protect their personal data.
Fit It: Ensure that your site’s security info is clearly visible. By showing this information clearly and prominently, you increase the shopper’s close rate by 16 percent.
To read more problems and fixes